About Us

Our Mission

Non-Toxic Alternative To Dry Cleaning

Our mission is to provide non-toxic green alternative to professional garment cleaning, packaging and logistics to Londoners.

We aim to eliminate toxic chemicals from the cleaning process, single use plastic from packaging, fossil fuel from our pickup and delivery service.

We are not 100% there yet but our goal is getting closer!

Who We Are

Our History

1972

The Osmani family opened White Rose Laundries and commenced trading in a retail outlet in Shepherds Bush, West London.

1977

Ejaz Osmani, dhobees MD, takes over the family business (White Rose Laundries) from his parents. The company grows and continues to acquire a impressive list of brands under its umbrella.

2018

White Rose factory in North London is forced to close due to High Speed Link (HS2) works and company decides to sell.

2021

Ejaz opens new dhobees retail shop with on premises non-toxic green cleaning services in the heart of West End. And the story continues..

Our history of brands
logo WhiteRose Laundries
logo Dry Cleaning Direct
logo Just Shirts
logo Wishi Washi
logo Perry De Montaignac

Our Services

Delivered using the latest equipment & green technology

We believe in vertically integrating as much of the cleaning process as possible in order to achieve the high standards set by ourselves and ultimately, our client base. To this end we own and operate a modern fleet of vans used to personally collect and delivery your garments in pristine condition.

Our services include, laundry, dry cleaning, wet cleaning, leather and suede cleaning, alteration and repairs and cobbler services. We also provide custom services to individuals and businesses.

Our factory unit is in the basement of our retail store and is conveniently located to serve the West End, Central London and City of London using the latest technologies including alterative non toxic green detergents, wet cleaning and HiGlo technology.

Our highly skilled team take great pride in providing you with a consistent high quality finish through careful use of automated machinery as well as fine hand finishing. Tours of the facility can be made by prior arrangement.

Please contact us if you have any questions.

If you are ready to order, simply signin/register and book your pickup/delivery time slots.

Visit Us

Pop in with your cleaning or just to say hi if you are in the neighbourhood! Too busy? We will gladly come to you

With on premises cleaning our basement is fully equipped with top of the range cleaning machines and finishing equipment.

Located in the heart of London's West End

dhobees shop
dhobees, 16 Hinde Street, London, W1U 2BB